A design so progressive, it has to have a progressive content to match it.
When the talented design team at Hyundai created All new Tuscon with progressive parametric design we knew we have a task cut.
Task to translate the design asset into a Marketing Asset for Hyundai and Innocean. We got into our Mojo & started preparing the CAD of the car basis shoot images at Chennai plant.
We had to keep pace with the CAD preparation & content development happening simultaneously. A team split across functions like - CAD modelling, Concept creation, Photography, Production, CG lighting, retouchers, & servicing. All working for a common cause - To Drive the Next now.
